Vendor negotiation, run like the vendor runs it
Strategy, benchmark pricing and round-by-round execution for EA and ELA renewals, ULA exits and cloud commits. We know the quarter-end playbook — because we wrote parts of it.
We identify savings opportunities within 48 hours of engagement.
Retain our firm →New York · London · Sydney. Representing buyers exclusively since 2014.
Request consultation →Atonement Licensing is an independent advisory for enterprise software licensing, audit defense and vendor negotiations — former executives from the world's mega publishers, now working exclusively for buyers.
The mega publishers negotiate thousands of deals a year. You negotiate one. We are former vendor insiders — and we brought their playbook to your side of the table.
Strategy, benchmark pricing and round-by-round execution for EA and ELA renewals, ULA exits and cloud commits. We know the quarter-end playbook — because we wrote parts of it.
Independent license position assessments, optimization and Java & cloud licensing strategy. Know what you own, what you use, and what you actually need.
From the first "friendly" license review letter to final settlement — we control the process, the data the vendor sees, and the measurement methodology.
AWS, Azure and GCP commits right-sized against real consumption — with discount benchmarks, flexibility and exit ramps built in from day one.
The ask came in at $14M. We benchmarked every line, challenged the support uplift, and signed at $6.2M.
Certified only what was required and eliminated ghost deployments that would have triggered a $14M+ renewal uplift.
Benchmarked EA utilisation across 38,000 seats, renegotiated Azure consumption commitments and cut $2.1M in unused M365 overage.
Coordinated simultaneous renewals across Oracle, Microsoft, SAP, Salesforce and AWS — $22M in confirmed savings over three years.
A $4.1M indirect access claim challenged and settled at zero, with the forced S/4HANA migration re-scoped for $9.4M in avoided costs.
Our Oracle renewal went from a $14M ask to $6.2M signed. They knew every lever before Oracle did.VP TechnologyGlobal retailer (Fortune 500) · Oracle renewal
Send us your renewal date and current quote. We identify savings opportunities within 48 hours of engagement — and tell you exactly where the leverage is.