Microsoft · Telecommunications · EA & Azure optimisation
Tier 1 telco saves $8.7M on a Microsoft EA renewal and Azure renegotiation
A Tier 1 European telecommunications company was approaching a three-year Microsoft Enterprise Agreement renewal covering 28,000 M365 seats, Azure consumption, Windows Server and SQL Server. Microsoft's proposal included a blanket E5 upgrade for the entire user population and an Azure MACC commitment 40% above current consumption — all presented as "strategic alignment" pricing.
Atonement Licensing ran a detailed utilisation analysis across the M365 deployment. We found 42% of users had not activated any E5-exclusive security feature in the preceding 12 months, and that the proposed E5 adoption was driven by Microsoft's product roadmap, not client need. We restructured the proposal around a segmented E3/E5 model, eliminating 11,800 unnecessary E5 upgrades.
On Azure, we benchmarked the proposed MACC against comparable telco-sector deals and negotiated a consumption-linked structure matched to actual growth. Hybrid Benefit optimisation across the SQL Server estate delivered a further $1.2M in annual savings. Total value over the three-year EA term: $8.7M, with all protections preserved and no technology dependency compromised.
$8.7M
Total value delivered
11,800
E5 upgrades eliminated
$1.2M
Annual SQL Server savings