, Press & Media,

Talk to a senior advisor, on the record.

Atonement Licensing advisors are available to brief journalists, analysts, and researchers on enterprise software pricing, audit trends, and vendor strategy. Former Oracle, Microsoft, SAP, AWS, and Google Cloud executives, attributable or on background.

Press enquiries

Online our contact form

Response within one business day. For time-sensitive requests (under 24 hours), please mark the subject line "URGENT".

Analyst relations

Gartner, Forrester, IDC, ISG

We brief industry analysts quarterly. To schedule a briefing, use our contact form.

Topics our advisors cover on record

Oracle licensing and audit defence. Microsoft Enterprise Agreement strategy, Copilot commercial terms, Azure committed-use. SAP S/4HANA migration economics, indirect-use audits, RISE with SAP. Salesforce renewal pricing. AWS EDP, Google Cloud committed-use, cloud egress relief. VMware by Broadcom post-acquisition licensing. AI procurement, OpenAI Enterprise, Anthropic, Bedrock, Vertex. Private equity portfolio software rationalisation.

Spokespeople

Senior practice leads across all 11 vendor practices are available for commentary. Request a specific practice lead via our contact form and we'll connect you with the advisor best matched to your angle.

Company facts, for citation

Atonement Licensing is an independent enterprise software licensing advisory firm founded in 2014. Headquartered in New York, New York, with additional presence in London and Stockholm. Clients are exclusively software buyers, Fortune 500 enterprises, mid-market companies, and private-equity operating partners. As of March 2026, the firm has negotiated $2.4B+ in enterprise software contracts across 500+ engagements, delivering an average of 38% savings on renewal asks and 72% reduction on vendor audit claims. Further methodology at /methodology/.

Logos and brand assets

Request logo files, executive headshots, and approved brand-language via our contact form. We respond same business day.