Former Strategic Accounts Director at Salesforce and Senior Commercial Manager at ServiceNow. Decade of SaaS commercial expertise across CRM, ITSM, and HCM platforms. 34% average Salesforce renewal savings.
Sarah Mitchell is the SaaS Practice Lead at Atonement Licensing and brings 10 years of SaaS commercial expertise from the industry's most influential cloud application vendors. Prior to founding Atonement Licensing, Sarah served as Strategic Accounts Director at Salesforce, where she managed large enterprise relationships, custom commercial arrangements, and renewal negotiation strategies across CRM accounts.
Before Atonement Licensing, Sarah held the position of Senior Commercial Manager at ServiceNow, managing enterprise account strategy, multi-year planning, and custom pricing across ITSM implementations. Her deep understanding of SaaS vendor commercial strategy, usage-based pricing models, adoption benchmarking, and renewal leverage gives enterprise buyers an unprecedented advantage in negotiating SaaS contracts.
Sarah specialises in Salesforce renewal negotiation, ServiceNow contract optimization, Workday implementation licensing, and SaaS benchmarking. She consistently delivers 25-40% savings on SaaS renewals through strategic benchmarking, utilization analysis, and vendor competitive positioning. Her expertise spans commercial licensing, administrator seat optimization, and multi-year commitment structuring.
License benchmarking, seat optimization, edition strategy, and renewal negotiation with vendor intelligence.
Subscription optimization, module licensing, usage benchmarking, and custom pricing negotiation.
Implementation licensing, multi-year structuring, utilization analysis, and renewal optimization.
Usage analysis, seat benchmarking, shelfware elimination, and adoption optimization strategies.
Strategic insights from Sarah on SaaS licensing, Salesforce negotiations, and ServiceNow optimization.
Complete guide to Salesforce commercial strategy, license benchmarking, and renewal negotiation tactics.
Read Article →Practical frameworks for SaaS benchmarking, utilization analysis, and cost reduction across CRM and ITSM platforms.
Read Article →ServiceNow commercial strategy, module licensing, subscription optimization, and renewal restructuring.
Read Article →Optimize your Salesforce, ServiceNow, or Workday licensing with a former SaaS vendor executive.
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