Your SaaS vendors are engineered to grow your spend. We engineer it down.
Enterprise SaaS has transformed how organisations buy software, and how vendors maximise revenue. Automatic renewal clauses lock in price escalations without renegotiation. Enterprise edition bundles include functionality that most users never access. Usage analytics are often deliberately opaque, making it difficult to identify which licences are genuinely in use. And renewal quotes are timed to arrive when procurement teams are under maximum time pressure.
Our SaaS optimization practice was built to counter these dynamics. Our advisors come from senior commercial roles at Salesforce, ServiceNow, and Workday, they understand how renewal pricing is constructed, which escalation provisions are standard and which are negotiable, and what competitive alternatives are genuine threats that vendors will respond to. We convert that knowledge into measurable savings on your most significant SaaS renewals.
Request a SaaS AuditSaaS Optimization Deliverables
- Complete SaaS portfolio audit, every tool, every contract, every user count and utilisation rate
- Shelfware identification, licences unused or underutilised by more than 50% of allocated users
- Renewal price benchmarking against actual market rates for equivalent deal sizes
- Edition right-sizing, identifying users over-licensed for their actual feature usage
- Contract red-flag review, auto-renewal clauses, escalation provisions, and lock-in terms
- Negotiation support for Salesforce, ServiceNow, Workday, and all major SaaS renewals
- Multi-year pricing protection to lock in current rates and prevent future escalation
Every SaaS Platform, Optimised
From Salesforce CRM through enterprise HCM and ITSM, our SaaS practice covers the full enterprise application market.
Salesforce Renewal Optimisation
Salesforce renewal benchmarking, Sales Cloud and Service Cloud user right-sizing, edition consolidation from Enterprise to Professional where usage supports it, Marketing Cloud contract restructuring, and multi-year pricing lock-in with growth flexibility provisions. Our former Salesforce commercial architects know every discount tier and every renewal tactic the account team will deploy.
ServiceNow Contract Negotiation
ServiceNow subscription right-sizing across ITSM, ITOM, HR Service Delivery, and Creator workflows. Module usage analysis to identify low-adoption areas, workflow licence count optimisation, and negotiation of multi-year agreements that include flexibility for new module adoption. ServiceNow pricing has increased significantly in recent years, benchmarking is essential.
Workday HCM & Finance Optimisation
Workday worker count validation, module portfolio right-sizing, Peakon and Adaptive Planning add-on evaluation, and renewal benchmarking. Workday's pricing complexity, driven by HCM/Finance suite structure and module add-ons, creates multiple optimisation opportunities that most procurement teams do not identify without specialist guidance.
SaaS Portfolio Rationalisation
The typical enterprise runs 150+ SaaS applications, many acquired through departmental purchasing rather than central procurement. We conduct a full portfolio audit, mapping tools, costs, user adoption, and functional overlap, and develop a rationalisation plan that consolidates to best-of-suite vendors on negotiated enterprise terms. Average portfolio rationalisation reduces the application count by 25% and SaaS spend by 20 to 30%.
Auto-Renewal & Escalation Clause Management
Automatic renewal clauses and annual price escalation provisions are among the most costly and overlooked elements of enterprise SaaS contracts. We audit every contract for these provisions, flag renewals 180 days in advance, and negotiate amendments that require mutual agreement before renewal, converting automatic vendor-favourable renewals into planned, negotiated commercial events.
Multi-Vendor SaaS Strategy
When Salesforce, ServiceNow, and Workday are all renewing in the same fiscal year, the sequencing, timing, and use of each negotiation affects the others. We coordinate multi-vendor SaaS renewal cycles to maximise aggregate use, using competitive intelligence from one negotiation to inform the strategy for the next.
Three Phases to a Leaner SaaS Portfolio
SaaS Portfolio Usage Analysis
We extract utilisation data from your SaaS platforms, login frequency, feature adoption, user activity levels, and map actual usage against licensed capacity. We categorise every licence as actively used, partially used, or shelfware, and produce a ranked opportunity register showing the dollar value of each optimisation opportunity. We also review every contract for auto-renewal clauses, escalation provisions, and terms that require immediate attention before they lock unfavourable terms in place.
Market Pricing Intelligence
We benchmark your current SaaS pricing against comparable enterprise deals we have negotiated in the past 12 months. Our pricing database covers Salesforce, ServiceNow, Workday, and all major enterprise SaaS vendors at every deal size and contract structure. We quantify the gap between your current pricing and market rate, establish the evidence base for renewal negotiations, and identify which concessions, user count reductions, edition downgrades, multi-year commits, will generate the highest savings with the least commercial risk.
Renewal Negotiation & Contract Hardening
We lead or support your SaaS renewal negotiations, preparing vendor meeting agendas, responding to commercial proposals, and ensuring that agreed savings are accurately reflected in final contract language. We negotiate not just price, but contractual protections: usage flexibility provisions, consumption-based pricing models where available, multi-year pricing guarantees, and exit rights that give you genuine commercial alternatives at the next renewal cycle.
SaaS Platforms We Optimise
Deep advisory expertise across every major enterprise SaaS platform.
Salesforce Renewal Optimisation · Insurance Sector
$3.2M Saved on Salesforce Multi-Year Renewal
A large insurance group was facing a Salesforce renewal at $11.4M over three years for Sales Cloud, Service Cloud, and Marketing Cloud. Their usage audit identified 340 unused Sales Cloud Enterprise Edition licences, 180 Service Cloud seats used only for email management (Professional Edition sufficient), and Marketing Cloud usage below the contracted volume tier. We right-sized the agreement, benchmarked pricing, and negotiated a three-year deal at $8.2M with multi-year pricing protection and a flexible user count provision. Total saving: $3.2M.
The SaaS Optimization Guide 2026
A practical guide to identifying, quantifying, and eliminating SaaS waste in enterprise portfolios. Covers Salesforce, ServiceNow, Workday, and 12 other major platforms. Includes a SaaS audit checklist, renewal timing guide, and negotiation tactics for each vendor. Free for enterprise IT leaders.
"We assumed we were getting reasonable Salesforce pricing because we had a good relationship with our account team. Atonement Licensing showed us we were paying 28% above market and had 340 licences going entirely unused. The savings were immediate and significant."Chief Procurement Officer, Fortune 500 Insurance Group
SaaS License Optimization, FAQ
Still have questions? Our advisors respond personally within 24 hours.
Request Confidential Consultation →Begin Your SaaS Portfolio Review
Tell us about your SaaS market. We will identify your shelfware and savings potential within 48 hours.
The Licensing Edge
Weekly SaaS pricing intelligence and renewal tactics. Know what Salesforce, ServiceNow and Workday are planning before your next renewal.