AWS, Azure, and Google Cloud pricing is opaque by design. Our former cloud commercial directors know the discount architecture, the EDP approval thresholds, and the egress clauses that vendors bury in schedules. We negotiate the deal your cloud provider hoped you would never ask for.
Every major cloud provider — AWS, Microsoft Azure, Google Cloud — publishes list prices that bear no resemblance to what large enterprises actually pay. The gap between list and market price for a $5M+ annual commitment routinely exceeds 30%, and the right to negotiate egress, support charges, and reserved instance pricing is available to any buyer who knows to ask for it.
Our advisors spent their careers structuring these deals from the vendor side. They understand which concessions are within a regional sales director's authority and which require escalation to the global commercial team. That knowledge compresses negotiation timelines and ensures you capture value that generalist procurement teams consistently leave on the table.
Schedule a Cloud AssessmentOur cloud practice covers the full commercial architecture of AWS, Azure, and Google Cloud — from initial commitment sizing through multi-year renegotiation.
EDP structuring, credit allocation, marketplace spend crediting, egress waiver negotiation, support tier optimisation, and Savings Plan versus Reserved Instance modelling. Our advisors have directly overseen AWS EDP negotiations from both sides of the table and know every approval threshold in the internal commercial hierarchy.
Azure Consumption Commitment sizing, Microsoft Customer Agreement Enterprise structuring, Hybrid Benefit acceleration, Azure Marketplace credits, and co-sell programme leverage. We model MACC versus EA versus CSP economics for your specific situation before recommending a path.
GCP committed-use discount structuring, sustained-use optimisation, BigQuery and Vertex AI pricing negotiation, Google Workspace enterprise agreement, and multi-year programme terms. Google Cloud's commercial team responds to specific financial modelling — we provide it.
When you operate across AWS and Azure — or are considering a migration — your commitment profile in one cloud affects your leverage in the other. We model multi-cloud scenarios to identify the optimal commitment structure across platforms, preventing over-commitment that locks you into unfavourable terms.
Data egress, inter-region transfer, NAT gateway, and support premium charges are among the most consistently underestimated elements of cloud cost. We audit current hidden charges, model future exposure, and negotiate caps and waivers that can save millions annually on large-scale cloud operations.
Cloud contracts contain termination provisions, data portability commitments, and SLA credit mechanisms that are rarely read until they are urgently needed. We review these provisions, negotiate improvements, and ensure you have practical exit rights — protecting your leverage in future negotiations.
We extract and categorise your current cloud spend — by service, region, account, and commitment type — and benchmark your unit pricing against comparable enterprise deals we have negotiated in the past 12 months. We identify over-provisioned Reserved Instances, underutilised Savings Plans, and services billed at list price where discounts are available. This phase produces a documented saving opportunity register with the evidence base your procurement team needs to initiate vendor discussions.
We design the optimal commitment structure for your growth trajectory — whether an initial EDP, MACC renegotiation, or multi-year GCP programme — and build a negotiation plan that uses competitive dynamics, timing, and your consumption data as leverage. We prepare the financial models, talking points, and escalation triggers that characterise the most effective cloud negotiations. Where competitive alternatives exist, we model the migration economics to create credible negotiating pressure.
We accompany your team through vendor meetings, review and respond to commercial proposals in real time, and ensure that negotiated discounts, egress waivers, and SLA improvements are accurately captured in final contract language. After signature, we produce a post-deal optimisation plan that maintains your savings rate as your cloud consumption evolves — preventing the common pattern of declining effective discounts as committed spend grows.
Expert negotiation support across the three major hyperscalers and adjacent cloud services.
A major telecommunications provider was approaching a three-year Azure MACC renewal with a proposal from Microsoft at $29.4M over the term. Their existing agreement lacked Azure Hybrid Benefit provisions, contained no egress cost cap, and was priced above current market benchmarks for equivalent commitment levels. We benchmarked comparable deals, modelled three commitment scenarios, and negotiated a restructured agreement with enhanced Hybrid Benefit acceleration, a data egress cap, and a lower per-unit rate. Final contract: $20.7M — a saving of $8.7M over the three-year term.
Read Full Case Study →A comprehensive guide to structuring AWS, Azure, and Google Cloud enterprise agreements. Covers EDP mechanics, MACC sizing, egress negotiation, and the 12 clauses every cloud contract must include. Built from 150+ cloud negotiations.
"We had negotiated our own Azure deal for five years and thought we were getting reasonable terms. Atonement Licensing found $8.7M in value we had consistently left behind. The depth of their cloud commercial knowledge is extraordinary."Chief Technology Officer — Fortune 500 Telecommunications Company
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Weekly cloud pricing intelligence and negotiation tactics from former AWS, Azure, and GCP insiders.