Overview
Atonement Licensing ("we", "our", or "us") is committed to protecting the privacy and confidentiality of information entrusted to us by clients, prospective clients, and website visitors. This Privacy Policy describes how we collect, use, disclose, and safeguard personal information in connection with our website at atonementlicensing.com and our advisory services.
Our advisory practice is built on trust and confidentiality. The same principles that govern how we handle sensitive commercial information in our client engagements apply to how we handle your personal data. We collect only what is necessary, use it only for legitimate purposes, and protect it with appropriate technical and organisational measures.
By using our website or engaging our services, you acknowledge that you have read and understood this Privacy Policy.
Information You Provide Directly
When you interact with our website or services, you may provide personal information including:
- Contact information — name, business email address, job title, company name, and telephone number when you submit contact forms, request consultations, or download white papers
- Communication content — the content of messages, enquiries, and correspondence you send to us through web forms or by email
- Newsletter subscription data — your business email address when subscribing to The Licensing Edge newsletter
- Event and webinar registration information — when you register for events, briefings, or webinars we organise
We do not accept personal email addresses (such as Gmail, Yahoo, Hotmail, or Outlook accounts) through our white paper gate forms. We require business email addresses to maintain the professional context of our research distribution.
Information Collected Automatically
When you visit our website, we automatically collect certain technical information:
- IP address and general geographic location (country and city level)
- Browser type, version, and operating system
- Pages visited, time spent on pages, and navigation paths
- Referring website or search query that brought you to our site
- Device type (desktop, mobile, tablet)
This information is collected through server logs and web analytics tools and is used in aggregated, anonymised form to understand how our content is used and to improve our website.
Information from Third Parties
We may receive information about you from third parties, including:
- Professional networking platforms such as LinkedIn when you engage with our content
- Referral partners and professional networks when they introduce us to prospective clients
- Publicly available professional directories and business databases used for research purposes
How We Use Your Information
We use personal information for the following purposes:
- Responding to enquiries — to answer your questions, provide consultations, and discuss how our services may assist your organisation
- Delivering services — to perform advisory, negotiation, and consulting work under client engagements
- Distributing research — to deliver white papers, reports, and publications you have requested
- Newsletter delivery — to send The Licensing Edge weekly newsletter to subscribers who have opted in
- Marketing and business development — to send relevant information about our services, publications, and events to contacts who have expressed interest in our work (with opt-out options in every communication)
- Website improvement — to analyse usage patterns and improve the content and functionality of our website
- Legal and compliance — to fulfil legal obligations, protect our rights, and respond to legal processes
Legal Basis for Processing (GDPR)
For individuals in the European Economic Area (EEA) and United Kingdom, we process personal data on the following legal bases:
- Legitimate interests — responding to business enquiries, distributing professional research, and marketing our services to business professionals who have demonstrated relevant interest. We balance these interests against your rights and privacy expectations.
- Consent — for newsletter subscriptions and any optional marketing communications. You may withdraw consent at any time.
- Contract performance — for processing information necessary to deliver services under advisory engagements.
- Legal obligation — where required by applicable law, regulation, or court order.
Sharing and Disclosure
We do not sell personal information. We do not share personal information with third parties for their own marketing purposes. We may share information in the following limited circumstances:
- Service providers — we use Formspree.io to process web form submissions and transmit data to our email systems. These providers process data only on our instructions and are contractually bound to protect your information.
- Email infrastructure — we use professional email service providers to send newsletters and correspondence. These providers have access only to the data necessary to deliver communications.
- Analytics providers — we use web analytics services to understand website usage. Where possible, these are configured to anonymise IP addresses and use aggregated data only.
- Legal requirements — we may disclose information where required by applicable law, regulation, legal process, or governmental request, or where necessary to protect our rights, property, or safety, or that of our clients.
- Business transfers — in the event of a merger, acquisition, or sale of all or part of our business, personal information may be transferred as part of the transaction, subject to equivalent privacy protections.
All client engagement information is treated as strictly confidential and is never shared with third parties, including other clients, without explicit written consent.
Cookies and Tracking Technologies
Our website uses cookies and similar technologies for the following purposes:
- Essential cookies — necessary for the website to function correctly. These cannot be disabled without affecting site functionality.
- Analytics cookies — to understand how visitors use our website, which pages are most visited, and how visitors navigate through the site. This data is used in aggregate and anonymised form.
- Preference cookies — to remember settings and preferences that improve your experience on return visits.
You can control cookie settings through your browser preferences. Most browsers allow you to refuse cookies, delete existing cookies, or be notified when cookies are set. Disabling cookies may affect the functionality of some parts of our website.
We do not use advertising or tracking cookies that follow you across other websites. We do not participate in cross-site tracking or behavioural advertising networks.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes described in this policy, unless a longer retention period is required by law. Our general retention guidelines are:
- Contact and enquiry records — retained for 3 years from the date of last contact, after which records are securely deleted unless an engagement was established
- Client engagement records — retained for 7 years following completion of engagement for legal and compliance purposes
- Newsletter subscription records — retained for the duration of subscription plus 1 year
- Website analytics — aggregated analytics data retained for 26 months; individual session data retained for 14 months
Your Privacy Rights
Depending on your location, you may have the following rights regarding your personal information:
- Right of access — to request a copy of the personal information we hold about you
- Right to rectification — to request correction of inaccurate or incomplete information
- Right to erasure — to request deletion of your personal information in certain circumstances
- Right to restrict processing — to request that we limit how we use your information
- Right to data portability — to receive your information in a structured, machine-readable format
- Right to object — to object to processing based on legitimate interests, including direct marketing
- Right to withdraw consent — to withdraw consent for any processing based on consent at any time, without affecting the lawfulness of prior processing
To exercise any of these rights, please contact us at hello@atonementlicensing.com with a description of your request. We will respond within 30 days. We may require verification of your identity before processing certain requests.
You also have the right to lodge a complaint with the relevant supervisory authority in your jurisdiction — the Information Commissioner's Office (ICO) in the UK, your national Data Protection Authority in the EEA, or the relevant state authority in the United States.
Information Security
We implement appropriate technical and organisational measures to protect personal information against unauthorised access, accidental loss, alteration, and disclosure. These measures include:
- Encryption of data in transit using TLS/HTTPS across all website and email communications
- Access controls limiting personal data access to personnel with a legitimate business need
- Regular security assessments of our systems and third-party service providers
- Staff training on data protection and confidentiality obligations
- Incident response procedures for responding to potential security breaches
No method of electronic transmission or storage is 100% secure. While we use commercially reasonable measures, we cannot guarantee absolute security. In the event of a data breach affecting your rights and freedoms, we will notify you and relevant authorities as required by applicable law.
International Data Transfers
Atonement Licensing operates across multiple jurisdictions including the United States, United Kingdom, and European Union. Personal information may be transferred between these locations in the course of our operations.
Where personal information is transferred from the EEA or UK to the United States or other countries, we ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the European Commission, adequacy decisions, or other lawful transfer mechanisms as applicable.
Children's Privacy
Our website and services are directed exclusively at business professionals. We do not knowingly collect personal information from individuals under 18 years of age. If we become aware that we have collected information from a minor, we will promptly delete it. If you believe we may have collected information from a minor, please contact us immediately.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable law. We will post the updated policy on this page with a revised effective date. For material changes, we will provide additional notice by email to newsletter subscribers or by a prominent notice on our website.
We encourage you to review this policy periodically. Your continued use of our website or services following any changes constitutes acceptance of the updated policy.
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
- Email: hello@atonementlicensing.com
- Post: Atonement Licensing, 110 SE 6th Street, Suite 1700, Fort Lauderdale, FL 33301, USA
- Phone: +1 (888) 555-0234
For UK and EEA residents: our UK representative for data protection enquiries can be reached at our London office: 1 Bartholomew Lane, London EC2N 2AX, United Kingdom, +44 20 7946 0958.